NIKE fitness app

Nike endorsed their new fitness app and digitally connected “expert trainer network” to give help to Consumers.

• 

“Staying active while cooped up with COVID-19 is a challenge,” one representative stated.

• 

An average of weekly active use of Nike’s fitness apps increased 80% in China. “The engagement of Chinese consumers with the fitness activity apps like the Nike commerce app,” Donahoe said.

Also important: Nike’s diversion of inventory intended for professional shops, over the “direct-to-consumer distribution”